Digital Marketing & Ecommerce Talent Insights Report

Economic uncertainty

The global economic climate remains uncertain, influenced by global factors such as post-COVID-19 recovery and geopolitical tensions. This uncertainty is reshaping consumer spending patterns and, in turn, impacting marketing budgets across various industries.

In Australia, high-interest rates and increased cost of living have resulted in reduced consumer spending, which in turn, impacted marketing budgets across various industries.

Digital transformation

Businesses are heavily investing in technology, increasing demand for professionals skilled in AI, machine learning, cybersecurity and data analytics to enhance customer experiences, improve personalisation, and optimise marketing strategies. This means that traditional roles are being redefined as automation and digital tools reshape workflows.

At the same time, stricter data privacy regulations, such as the Australian Privacy Principles (APPs), are compelling businesses to focus on data security. Marketers face the challenge of balancing compliance with leveraging data for personalised campaigns.

Workplace trends and expectations

Flexible work arrangements remain a priority for candidates, but businesses are increasingly pushing for onsite presence, with an average of 3 days in the office, to boost collaboration and culture.

Many organisations are struggling with misaligned budgets and salary expectations. To overcome this, businesses need to be creative with their remuneration structures.

Data privacy and security

With the rise in data breaches and stringent regulations like the Australian Privacy Principles (APPs), organisations are prioritising data security and privacy. Marketers must navigate these regulations while leveraging data for personalised marketing.