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DIGITAL, MARKETING & eCOMM IN FOCUS STUDY

DIGITAL, MARKETING & eCOMM IN FOCUS STUDY

In Partnership with 

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The 2024 Digital, Marketing & eComm in Focus study is in its fourth year, which is a milestone Arktic Fox and Six Degrees Executive are extremely proud of. Year on year we aim to provide the industry leaders with a valuable resource to understand the state of the market in Australia. And this year is not different. 

250 marketing, digital and eCommerce leaders across Australia were interviewed.

This report provides brands detailed insights into the issues and opportunities that we collectively face. 

As we begin to navigate an era where value is king and demonstration of return to stakeholders are heightened in importance, this report is a must read! 

What's covered in the report: 

  • The importance of CX and maturity

  • Personalisation, ambitions and capability

  • MarTech, data and digital transformation

  • The industry disruptor: genAI

  • Talent attraction, EVP's and WFH

  • eCommerce Spotlight

Added bonus: 

By registering, you also receive an link to the webinar recording where our panel of digital and marketing experts discussed key findings.

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Teresa Sperti
Jo Krause, Senior Manager
Maya Wettenhall, Associate Director at Six Degrees
Deena Colman, Group General Manager at Accent Group
Ryan Clark, Chief Digital Officer at L'Oreal


Conducted by

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Gold Sponsor

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Silver Sponsor

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