Senior Brand and Marketing Manager

Location: melbourne
Job Type: permanent
Salary: $150000 per annum
Contact: Michelle Young
Senior Brand and Marketing Manager – Energy & Renewables
A leading energy and renewables company is seeking an experienced Senior Brand and Marketing Manager to drive brand transformation and customer acquisition. This is a fixed-term contract until June 2026, based in Melbourne, with a unique opportunity to lead the rebrand of launch of a refreshed brand across all channels.


About the Role
With a major brand transformation and media strategy underway, this role will be pivotal in ensuring a seamless execution of acquisition campaigns, balancing short-term sales goals with long-term brand building. You’ll manage end-to-end marketing campaigns, collaborate with top-tier agencies, and ensure the right media and creative strategy is in place to drive impact.


Key Responsibilities:
  • Brand & Creative Leadership: Lead the rebrand and relaunch of a brand, working closely with creative agencies and internal teams.
  • Media Strategy & Execution: Drive the media strategy, overseeing the RFP process for a new media agency while ensuring alignment across ATL and digital channels.
  • Campaign Execution: Develop and execute multi-channel marketing campaigns, ensuring integration across TV, digital, call centers, and the website.
  • Customer Research & Insights: Leverage customer research to inform brand positioning and acquisition strategy.
  • Acquisition & Performance Marketing: Focus on acquisition marketing, ensuring campaign strategies drive immediate sales while supporting long-term brand awareness.
  • Regulatory & Compliance Alignment: Navigate a highly regulated environment, ensuring all marketing efforts are aligned with legal and compliance requirements.
  • Project & Stakeholder Management: Work closely with internal teams, global stakeholders, and external agencies to ensure a phased and well-coordinated rollout of the new brand.
  • Analytics & Performance Tracking: Oversee the implementation of analytics to measure campaign effectiveness, working with SMEs to drive data-informed decisions.

About You:
  • 7+ years experience in marketing, media, and brand strategy, preferably within services, utilities, or regulated industries.
  • Strong experience in brand positioning, media planning (ATL & digital), and acquisition marketing.
  • Expertise in managing agency relationships, including creative and media agencies.
  • Strong stakeholder management skills, with experience in handling complex approvals with legal and compliance teams.
  • Deep project management capabilities, ensuring smooth execution of multi-phase brand transitions and marketing campaigns.
  • Experience working in a fast-paced, high-touch environment with multiple moving pieces.
  • Ability to challenge and refine brand strategies, ensuring messaging resonates with both short-term sales objectives and long-term positioning.
  • Data-driven mindset, with the ability to analyze insights from marketing mix models to optimize campaigns.

Why Join?
  • Be part of a major brand transformation in the energy & renewables sector.
  • Lead high-impact marketing initiatives, working with top-tier creative and media agencies.
  • Collaborate with global stakeholders, ensuring alignment with a broader corporate vision.
  • Competitive salary and benefits with a fixed-term contract until June 2026.
  • Play a critical role in a high-growth, highly regulated industry, driving both brand awareness and customer acquisition.

How to apply
Click on the APPLY button or contact Michelle Young on 0483 918 526 for a confidential discussion. If this role doesn’t sound quite right for you but you are open to hearing about new opportunities in Marketing or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!

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