Head of Brand & Content

Location: melbourne
Job Type: permanent
Salary: Base Salary + Superannuation + Salary Packaging
Contact: Lauren Madden
About the organisation
The Australian Ballet is one of the world’s leading national ballet companies and a globally recognised Australian major performing arts organisation. Each year the company presents upwards of 220 performances through its main stage seasons in Melbourne, Sydney, Brisbane, Adelaide, Canberra and Perth along with public programs, special events, an extensive regional tour, a Children’s Ballet and Education programs and regular overseas tours.
Orchestra Victoria, (OV), provides pit services for ballet and opera in Victoria, and is a wholly owned subsidiary of The Australian Ballet. The Australian Ballet and Orchestra Victoria have an annual turnover of more than $70 million and employ over 265 staff.

About the role
The Head of Brand and Content is responsible for leading the world class creative vision and content strategy for The Australian Ballet brand. This position is responsible for overseeing all creative initiatives and ensuring that The Australian Ballet brand voice resonates across all platforms. The role will require strategic thinking delivered through a passion for storytelling and an understanding of marketing platforms and campaign messaging.
This role will serve as a custodian of the brand, working closely with the Director of Marketing and Brand and the Artistic Director to ensure alignment and consistency across all brand initiatives.

Skills & Experience
  • Bachelor’s Degree in Arts Administration, Marketing, Communications, Design, or a related field
  • Demonstrated experience in managing creative development of campaign materials from brief to rollout across a range of channels. Creative agency experience essential.
  • Demonstrated experience managing workflow of creative outputs essential
  • Extensive experience in leading teams, in particular, leading teams of creative employees
  • Understanding of workflow and project management systems. Monday.com desirable
  • Demonstrated experience working hands on, on photo and video shoots
  • Strong understanding of the arts landscape and the ability to engage diverse communities
  • Excellent communication, interpersonal, and relationship-building skills
  • Proficiency in ticketing tools, Tessitura preferred
  • Creative thinker with strong problem-solving abilities and a passion for the arts
Diversity and Inclusion
At The Australian Ballet, diversity and inclusion are integral to our mission to create an extraordinarily vibrant and successful company, and to present performances that represent Australian culture at its best. We believe that our workforce should reflect the rich diversity of the Australian community.
We embrace difference and diversity of identity, experience and thought, and we actively strive to create an inclusive workplace. By promoting these values, we aim to create a positive work experience that encourages a sense of belonging.

The Australian Ballet Values
Ambition | Boldness | Inclusivity | Respect | Responsibility

How to apply
The Australian Ballet welcome and encourage applications from people with disability, the LGBTIQ+ communities, from Aboriginal and/or Torres Strait Islander people, and people from culturally and linguistically diverse backgrounds.
Your application must include the following:
  • A covering letter of no more than two pages outlining your suitability for the role, demonstrating your experience and approach in relation to the key selection criteria, and how your personal attributes accord with those outlined for the position.
  • A concise CV providing personal details, qualifications, and work history.
Click on the APPLY button or contact Lauren Madden at Six Degrees Executive on 0480 002 515 for a confidential discussion. Kindly note, all enquiries and applications regarding this role will be addressed from the week commencing 13th January 2025.

Applications close 03 February 2025.

Six Degrees Executive are proudly the retained partner for this talent search assignment.

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