In 2024, authentic leadership requires more than simply checking off diversity and inclusion boxes. Leaders today need to communicate in a way that truly resonates with their teams, especially when discussing sensitive and impactful topics like inclusion. Too often, these conversations are filled with buzzwords and “corporate speak,” which fail to engage employees or inspire action. It’s time for leaders to shift how they communicate, moving away from jargon and toward genuine, heartfelt language that fosters real inclusion.
Imagine a senior executive addressing a room full of employees, ticking off phrases like “quotas,” “corporate culture,” and “social responsibility.” While well-intended, these words often come across as hollow.
They’ve been heard countless times before, and the result is disengagement from the team. What leaders might not realise is that their use of emotionless, impersonal language can undermine their message. To drive inclusion, leadership needs to be about more than policies - it’s about meaningful conversations that resonate on a human level.
One of the major shifts in leadership is the move toward more emotional and open communication. Leaders who lean into emotional intelligence—showing vulnerability, empathy, and genuine concern—are far more effective at building inclusive cultures.
According to a 2023 study by McKinsey, companies with more diverse executive teams are 70% more likely to capture new markets. This statistic underlines that diversity is not just a box to tick but a competitive advantage that must be nurtured through inclusive leadership.
But here’s the challenge: many leaders are still hesitant to embrace emotional language in the workplace. Traditionally, professionalism has been associated with a detached, logical approach.
However, when it comes to diversity and inclusion, emotional connection is key. Employees are more likely to feel included when their leaders show authenticity and vulnerability, rather than sticking to the same old corporate narratives. Leaders who speak from the heart make inclusion a lived experience, not just a company policy.
One of the primary problems with corporate language is its predictability and lack of personal connection. Employees are quick to spot when diversity initiatives are framed as a checkbox exercise, rather than a heartfelt effort to create a more equitable workplace. True inclusion only happens when leaders shift from talking about policies to engaging in open, authentic conversations with their teams.
Philosopher Harry Frankfurt described corporate speak as "talking without respect to the truth," which resonates with how employees often perceive scripted DEI messaging. By embracing honest, emotional conversations, leaders can build trust and foster a culture where employees feel they truly belong.
Creating an inclusive workplace starts with leaders who can speak the language of leadership authentically. It’s not about saying the right things; it’s about saying them in a way that genuinely connects with employees.