Externally, we re-examined our portfolio for non-traditional sales and marketing opportunities. Whether it was new product, new segments, new distribution - staying relevant in the climate was key.
Internally, it was all about doing more with less. Keeping the team passionate and motivated was a big part of this. It became really important to celebrate the small wins.
I don't want to believe that we are out of the woods yet. The last 12 months has served us well, in the sense that we are now focusing on the things that matter. It has increased our discipline when it comes to spending and the value of smart investments. Tracking and acting on campaign effectiveness analysis has become a discipline right throughout our business.
With reduced stimulus spending, major changes in the Australian retail landscape and personal debt remaining at precarious levels, we still have an unpredictable climate.
Staying at the cutting edge of what consumers want, where they want to learn about you, and how they want to converse with you.
Navigating social media and managing media fragmentation and the impact on all things from cost efficiency to media effectiveness.
Managing perceived value in the trade. Delivering great innovation at the right price points.
Whenever I recruit, I am all about attitude. I see a number of similar CVs with strong but similar skill sets. It comes down to not what you have done or can do, but how you go about doing it.
We are hopeful for a stable year having put a lot of effort into getting the right people into the right roles. We will continue to nurture and coach the current team to be their best, promoting internally whenever possible. Any recruiting that we do in 2010 should add value and will come as a consequence of strong growth.