Head of eCommerce & Digital Marketing

Location: melbourne
Job Type: permanent
Salary: Competitive
Contact: Nicole Cooke
About the Company

This digitally native fashion brand is redefining the industry with its focus on timeless, elevated designs for the modern woman. Experiencing rapid growth and ambitious expansion, the company is investing heavily in performance marketing,digital innovation, and eCommerce optimisation to scale its brand presence.

The Role

As the Head of eCommerce & Digital Marketing, you will play a pivotal role in shaping and executing the brand’s digital strategy, driving customer acquisition, retention, and revenue growth. You’ll lead a talented team while optimising the digital ecosystem, managing performance marketing, and ensuring a seamless omnichannel experience.
This role requires a commercially minded, data-driven eCommerce leader who can balance technical expertise with strategic decision-making. While an understanding of brand positioning and creative execution is important, this is not purely a creative marketing role. Instead, the focus is on data, performance marketing, conversion rate optimisation, and digital growth strategies.

Key Responsibilities
  • Oversee Shopify and optimise the end-to-end digital experience, ensuring a seamless and high-converting customer journey.
  • Manage and scale paid media campaigns, driving CPA, ROAS, LTV, and exploring new customer acquisition channels.
  • Implement A/B testing, site merchandising strategies, and UX enhancements to improve conversion and customer engagement.
  • Bridge the gap between digital and in-store experiences, ensuring brand consistency and seamless customer interactions.
  • Mentor and inspire a growing team, fostering a data-driven culture and ensuring the team is equipped to deliver against business objectives.
  • Develop and execute a strategic marketing calendar, collaborating with creative teams to launch high-impact campaigns.
  • Implement and refine attribution models, analyse campaign performance, and provide actionable insights to drive growth and profitability.
Key Requirements
  • Proven expertise in eCommerce growth, omnichannel integration, performance marketing, and digital strategy, with a strong track record of successfully scaling online brands.
  • Technical proficiency in Shopify, Klaviyo, Google Analytics, Meta Analytics, and other data-driven marketing tools.
  • Strong analytical mindset, ability to challenge numbers, evaluate ideas critically, and ensure investments are commercially viable.
  • Understands how to drive growth and profitability, rather than solely focusing on brand storytelling or creative execution.
  • Leadership experience, with a passion for mentoring, upskilling, and fostering a high-performing team.
  • A balance of strategic oversight and hands-on execution, leading by example in a fast-paced environment.
Culture & Team

This is a collaborative, high-growth brand that values data-driven decision-making and commercial accountability over purely creative marketing. The ideal candidate is a proactive leader who can translate insights into action, drive measurable impact, and challenge ideas with a commercial lens.

How to Apply

If you’re ready to take the next step in your eCommerce & digital marketing career, apply now or reach out to Nicole Cooke at nicolec@sde.com.au or 0483 953 976 for more information.
If this role isn’t quite right but you're exploring new opportunities, feel free to connect on LinkedIn!
 

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