Marketing Manager - Trade

Location: melbourne
Job Type: permanent
Salary: Base salary + 11.5% super + 10% bonus
Contact: Lucy Garrido
About the Company 
Our client is a global, leading consumer goods brand with a reputation for sustainability and innovations as a market leader in their category. The company prides themselves on their high-quality vision and their commitment to creating safe products for their consumers. With a range of innovative products, they have a focus on premium customer experience and have cemented themselves as leaders that strive to enhance customer experience and make a positive difference. Internally, our client's culture reflects strong performance and collaboration, offering employees the opportunity to work in an engaging and safe environment.
 
The Role
Reporting into the Head of Marketing, The Marketing Manager - Trade is tasked with the growth of the businesses Paints portfolio in their largest channel. Working alongside the rest of the brand team, and closely partnering the trade sales and activation teams, the Marketing Manager ensures the marketing and business objectives of Australia and New Zealand are achieved with excellence. The Marketing Manager will autonomously manage the brand portfolio within the Trade/Professional Channel, in addition to leading  projects within trade to achieve brand sales and equity metrics. The Marketing Manager will be responsible for design and deliver of Trade Marketing fundamentals including perfect store, loyalty programs, and trade focused communication and events programs.
 
Responsibilities
STRATEGIC BUSINESS PLANNING
  • Develop and implement the marketing plan for the portfolio within trade/professional channels to achieve Net Sales, Share and Profitability targets.
  • Contribute to the development of a 3-year strategic plan for the brand portfolio.
  • Liaise with internal stakeholders, aligning marketing strategies with sales plans.
  • Keep abreast of paint market trends and competitors, ensuring awareness of activities and programs.
  • Collaborate with local and global R&D teams to identify new product opportunities aligning with the Business Strategy.
BRAND LEADERSHIP
  • Develop and implement promotion and advertising activities for the portfolio targeted toward the trade/professional audience.
  • Execute new product development plans to achieve marketing objectives.
  • Analyse marketing, trade, and consumer research to provide recommendations to the Business.
  • Collaborate with sales, technical, finance and supply chain and manufacturing
  • Present marketing plans and new product ranges to trade, commercial and professional customers.
  • Partner with creative and media agencies, maintaining brand stewardship.
  • Monitor stock levels, obsolescence risks, and participate in regular product review meetings.
  • Performance Measures / KPIs:
  • Achievement of brand health KPIs, awareness & conversion
  • Integrated marketing programs to deliver brand objectives and strengthen brand equity metrics in line with targets within the trade channel.
PORTFOLIO, CHANNEL AND PROFIT OPTIMISATION
  • Development of channel plan with channel marketing and sales to identify in-store activation/programs to generate incremental sales and/or profitability.
  • Review sales performance regularly, recommending changes in pricing and product mix.
  • Monitor and control marketing expenditure, conduct financial analysis, and review brand/product performance.
  • Monitor SKU performance within trade/professional channels, advising the Business Team and recommending adjustments as appropriate.
 
Key Requirements
  • Tertiary qualification within either Marketing/Commerce/Business/Arts/Law is essential.
  • 8+ years marketing or brand management experience within FMCG/consumer goods, including some B2B experience with proven record of achievement
  • Experience building and driving brand & portfolio strategy
  • Comfortable with all marketing disciplines including working closely with creative, design, digital & media agencies to develop outstanding advertising creative and media programs.
  • Solid commercial understanding and experience including insight into competitor and commercial strategies and activity.
  • Loyalty program development and delivery.
  • Strong communication and influencing skills
  • Excellent organisational and time management skills
  • Strong commercial acumen
  • Annual planning, financial and performance management. Understanding of Revenue Growth Management is highly desirable.
  • Insight identification and deep consumer empathy
 
How To Apply
If you’re ready to take the next step in your digital marketing career, please apply or call Lucy Garrido on lucyg@sde.com.au for further information. If this role isn’t quite right, but you’re keen to explore new opportunities, feel free to connect on LinkedIn.
 

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.