Digital Marketing Lead

Location: melbourne
Job Type: permanent
Salary: $128000 per annum
Contact: Nicole Cooke
About the company 
Recognised as one of Australia's Best Places to Work by the Australian Financial Review's annual list, this innovative ASX-listed property development leader is dedicated to creating resort-style living communities for Australians over 50. Founded in 2003 and listed on the ASX in 2007, the company has evolved over 21 years from a passionate idea into a market leader in a competitive industry. With a strong reputation and commitment to enriching residents' lives, it fosters vibrant neighbourhoods that encourage social connections and active living. Today, it manages 4,000 homes across 22 communities, with a total of 32 active developments and homes under management in Victoria. As a key industry player, the organisation is only just getting started, continually pushing boundaries to create supportive and dynamic environments.

About the Role
As the Digital Marketing Lead, you will drive innovative digital strategies that generate leads and improve conversion rates, with a focus on optimising the customer journey. You'll lead the development of data-driven campaigns, oversee the relationship with their paid media agency and manage key stakeholders across the business. A core part of your role will be nurturing and mentoring a direct report, fostering a culture of fast-paced testing and iterative learning.
This is a unique opportunity to be a part of an entrepreneurial team that embraces creativity and collaboration. You'll also have the chance to leverage cutting-edge tools like Salesforce Marketing Cloud and Craft CMS while working to elevate the brand’s digital footprint. With an eager Marketing Coordinator on your team, you will play a crucial role in helping them elevate their strategic thinking.

About You
You are an entrepreneurial and data-driven digital marketer with a passion for testing, learning, and optimizing campaigns. Your experience in cohort-based segmentation, lead generation, and agency management equips you to work collaboratively and effectively. You thrive in fast-paced environments, managing multiple digital touchpoints, and are capable of driving both quick wins and long-term innovation. Your strong communication skills allow you to align digital marketing efforts with overall business objectives, while also mentoring junior team members.

Culture & Team Dynamics
This is a flexible, entrepreneurial team where everyone takes ownership of their work. With no red tape, the team enjoys a high degree of creativity and autonomy, and shares a commitment to hitting clear, actionable KPIs.  The office is vibrant and everyone has a genuine care factor with a extreme passion of succeeding! 

How to Apply
If you’re ready to take the next step in your digital marketing career, please apply or call Nicole Cooke on 0483 953 976 for further information. 

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

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